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Donika Bajrami
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Electronics / 2026 / Example

Vessel

Turning a spec sheet into a reason to buy

In a category where every listing shouts Bluetooth versions, the redesign sells three things buyers can feel: battery life, weatherproofing and call quality.

Client
Vessel
Category
Electronics
Year
2026
Scope
Listing Audit, Main Image, Secondary Images, Infographics, A+ Content

+38%Conversion rate

(01)— Main image

Theproblem.

  1. 01The main image showed a closed black case at 25% of the frame. At thumbnail size it was a dark blob beside forty identical blobs.
  2. 02The title and images led with 'Bluetooth 5.3', a spec every competitor shares and no buyer asks for.
  3. 03Reviews praised battery life and calls, but neither appeared anywhere in the gallery.
Redesigned main image: the case shown open and filling the frame, both white earbuds lifted above it so the product reads instantly.
Original main image: a small closed black case and two tiny earbuds under two lines of all-caps spec keywords and a red HOT SALE badge.
BeforeAfter

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(02)— The original listing

Before.

  • Original main image: a small closed black case and two tiny earbuds under two lines of all-caps spec keywords and a red HOT SALE badge.
    01Main image
  • Original secondary image: the case beside a heading 'Specifications' and thirty lines of small spec text.
    02Secondary image
  • Original lifestyle image: the case tiny on a grey surface under a faint caption banner.
    03Lifestyle
(03)— The teardown

After,annotated.

Redesigned main image: the case shown open and filling the frame, both white earbuds lifted above it so the product reads instantly.
123

(01) Main image3 notes

  1. White buds lifted out of the case give contrast against a category of black rectangles.
  2. The case fills 60% of the width. The old image used 25%.
  3. A single accent LED is the only colour, so the eye lands on the product, not a badge.
Infographic: the case on the left and three numbered benefits in large type: 40 hour battery, IPX5, 6 microphones.
123

(02) Infographic3 notes

  1. The headline translates 40 hours into something felt: a full week between charges.
  2. Numbers set at display size so they survive the phone gallery.
  3. Call quality is framed as a situation, 'the street', not a spec.
Size image: the case beside a matchbox with a 2.4 inch width marker and the headline 'Coin-pocket small'.
12

(03) Size and scale2 notes

  1. One dimension only. Width is what decides whether it fits a pocket.
  2. A matchbox gives scale that works in every market.
Lifestyle image: a white case on a dark desk at night with a single blue light in the background.
1

(04) Lifestyle1 note

  1. Low light and one accent colour: premium without a person in frame.
A+ banner: Vessel wordmark and the line 'Sound that stays in your pocket' beside the white case on a near-black background.
12

(05) A+ content2 notes

  1. The tagline repeats the size promise, the main reason people switch from over-ear.
  2. Dark A+ contrasts with the white main image, so the page does not feel repetitive.
(04)— Results

What itdid to the numbers.

+38%
Conversion rate7.9% to 10.9%
+29%
Click-through rate0.31% to 0.40%
-21%
Ad cost of saleSame bids and budget

Example study. Numbers are placeholders.

“Every competitor was selling Bluetooth versions. She made us sell a week of battery instead, and it worked.”

Example client, Brand Manager · Vessel
(05)— Next case study
Northfold: Making a 3-pack read as a 3-pack at thumbnail size+41% Click-through rate